WMS Industries today announced the formation of Williams Interactive LLC, a wholly owned subsidiary to focus on the development and operational execution of the company?s worldwide online wagering, social, casual and mobile gaming initiatives.
The creation of Williams Interactive is intended to optimize the benefits of iGaming for WMS? casino operator customers and their players.
Orrin Edidin, President of WMS Industries, has been promoted to the new position of President and CEO of Williams Interactive. In his new role, Edidin will lead the company?s efforts to leverage its product development expertise, industry leading content and iGaming capabilities. In addition, WMS has promoted Kenneth Lochiatto to President & COO of WMS Gaming.
Williams Interactive is expected to facilitate the continued expansion, evolution and extension of WMS? interactive businesses. These operations currently include:
- UK-based JackpotParty.com B2C online casino and development of its B2B managed online casino site in Belgium in collaboration with Groupe Partouche;
- Jadestone Group, a leading developer, publisher and distributor of online gaming content;
- Cloud-based Player?s Life? Web Services that links casino-based entertainment with non-wagering features, which now has over 1m unique registered accounts;
- The company?s social gaming pursuits, including the Lucky Cruise? Facebook casino;
- Phantom EFX, a leading developer and publisher of play-for-fun gaming entertainment for social, casual and mobile channels;
- Strategic alliance with Dragonfish, the independent B2B division of 888 Holdings, to pursue US online poker initiatives.
Brian Gamache, Chairman & CEO of WMS Industries, said, ?For several years, WMS has been moving toward the convergence of land-based casino entertainment with players? desires for gaming content across the full spectrum of online, social, casual and mobile mediums?
?Establishing Williams Interactive is an important step forward in concentrating our efforts and increasing our collective ability to leverage our operational and development initiatives to propel growth and returns to the next level.?
With a strong historical focus on understanding player demands and Player Driven Innovation culture, WMS has built a comprehensive suite of organically developed iGaming resources and initial product offerings that have been supplemented with strategic alliances, acquisitions and partnerships.
?Across the gaming industry, casino operators are looking for assistance in preparing for the ongoing convergence between their land-based casino gaming and the various new iGaming options,? continued Gamache, ?With our already advanced existing capabilities, which benefit from our core competencies in developing player-appealing gaming content, we believe WMS is favorably positioned to help our customers benefit through the development of customized gaming experiences .?
Williams Interactive will be headquartered at the company?s technology campus in Chicago and structured to strengthen its various interactive businesses.
Orrin Edidin, added, ?A global migration toward content convergence and multi-channel distribution is rapidly underway. Having anticipated the convergence of land-based casino gaming with online, social, casual and mobile gaming, we set out several years ago to prepare WMS to benefit from these exciting new opportunities?
?Creating a single organization to unify the company?s efforts in online wagering and interactive gaming distribution channels, while drawing upon our extensive existing library of great gaming content, will better enable WMS to participate in the many high-margin opportunities this content convergence offers.?
About WMSWMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues.
The company?s online iGaming business develops and markets products, services and end-to-end solutions that address global online wagering and casual gaming opportunities.
WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET? networked gaming solution, a suite of systems technologies and applications designed to increase customers? revenue generating capabilities and operational efficiency.
More Information
Website: WMS.com
Facebook: Facebook.com/WMSslots
Twitter: @WMSGamingNews
YouTube: Youtube.com/user/WMSslots
Source: WMS Industries Inc. via BusinessWire
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