Who wins basketball games is an immutable fact. No one owns that information, so why should some random sports sites get the windfall of traffic as millions of sports fan search Google for the NCAA March Madness bracket updates? In Google's latest application of making the world's information universally accessible, it's now embedding the March Madness at the top of a variety of search results.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/3oAKELUioi0/
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