COMMENTARY | Presidential hopeful Rick Perry showed he is not averse to a little self-deprecation with the release of an ad in Iowa that poked fun at his now famous brain freeze during a nationally televised debate. But will the video ad be enough to resurrect his flagging numbers in the national polls, the latest of which (Rasmussen Reports) places him in a three-way tie for fifth place? How about in Iowa where the last Des Moines Register poll had him in a tie for sixth?
The Iowa ad begins with an acknowledging prompt for establishing commonality. Perry himself says, "You know we've all lost our train of thought before, but not many have done it on national TV."
The candidate refers to the now famous moment in the CNBC debate when he couldn't finish his small list of government agencies he would get rid of once he was president.
The Perry ad paints him as a Washington outsider, different from his more polished Republican opponents. "If you want a slick debater, I'm obviously not your guy. But if you want to clean house in Washington with a balanced budget amendment, a flat tax, and a part time Congress, I'm your man."
He later issues a callback at the political ad's end, reminding everyone of that debate moment where his memory simply wouldn't cooperate. "I'm Rick Perry," he jokes, "and what's that line again? I'm Rick Perry and I approve this message."
All joking aside, Perry's poor debate performances seemed to stall, then undermine his campaign, a quick double-digit poll lead soon brought low to trailing and single digits.
Unfortunately, his attempts at providing governing ideas may have hurt his credibility as a serious candidate even more.
A balanced budget amendment, although popular, is problematic and restricts the government's ability to appropriate funds in times of emergencies. His flat tax was just an alternative bracket to an already complicated system and offered no remedy for its perceived drawbacks. And a part-time Congress? Many believe Congress is already a part-time institution, given their short work schedule and the little amount they seem to get done.
The Iowa ad might make light of Perry's inability to think on his feet, but his ideas in providing better leadership seem to show an inability to consider long-term consequences as well. Reminding Iowans might not be politically smart...
Unless his proposals were all a joke.
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